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Summer Fun, Rocketman & Object Storage

Caringo Swarm Object Storage plugs into M&E asset management solutions with S3 API, enabling Summer blockbuster movies like Rocketman.

Film Clip Blog

Here in Austin, TX, the kids are out of school, temperatures are starting to soar and it is time to escape that heat by heading for the movie theatre. Rotten Tomatoes Rocketman Critics Consensus described the movie by saying, “It’s going to be a long, long time before a rock biopic manages to capture the highs and lows of an artist’s life like Rocketman.”

Pre-Show Entertainment at The Alamo Drafthouse

At the Alamo Drafthouse (a little movie chain that started up in Austin over 20 years ago), the movie pre-show consists of many interesting clips from Elton John performances, and even William Shatner interpreting the lyrics to Rocketman for a 1978 SciFi Awards Show after being introduced by no other than Bernie Taupin, Elton’s longtime lyricist. (The link shows a clip on YouTube for those of you with five extra minutes to spare and are feeling particularly brave today.)

No Spoiler Alerts Here

Once the movie begins to roll, you see a highly stylized and intense film that takes you on the rollercoaster ride of Elton John’s life, providing tremendous insight into his artistry and the contributions that he and Bernie Taupin have made to music, culture and community over the past fifty years. If you love the music of Elton John, run—don’t walk—to see this on the big screen.

What Does Rocketman Have to Do with Object Storage?

I’m glad you asked. First, all that original footage used in the movie pre-show had to be recovered from some type of storage solution (likely, much of it was sitting on tape or in the cloud). Secondly, and I promised no spoiler alerts, the special effects in the movie are spectacular. Not in an action-packed, Marvel Universe or DC Comics style, but in an artistic and passionate way that makes this film gut-wrenching one moment and inspiring the next.

That, of course, leads me to ask the question, what technologies enable the sharing of historical events and the making of new films? How does Object-Based Storage like Caringo Swarm fit into the picture? (Pun intended.)

How Can Object Storage Help?

At Caringo, we see the need for storing digital video growing daily, and we hear from post-production houses and visual effects editors that they need a cost-effective, reliable platform for archiving footage that is searchable and provides instant access to video clips. They want to be able to seamlessly tie this into asset manager integrations such as CatDV, Marquis Project Parking, Cantemo and Vidispine. And, just as importantly, they want to safely store these assets indefinitely.

Enabling Workflows: Instant On-Demand Access to Archived Video

Whether retrieving historical footage or creating new films, enabling efficient file movement is critical, as is being able to find and retrieve clips. Learn more about how Caringo Swarm plugs into asset management solutions with the S3 API by reading this blog or by watching our recent webinar: How to Enable Video On-Demand in Workflows.

Understanding Object Storage Technology

Protecting Data with Caringo Swarm Object StorageCheck out our many educational object storage resources designed to help you understand Object Storage technology and the many benefits it can bring to your business or organization. Having pioneered Object Storage technology, we have a staff of highly experienced Object Storage Engineers who are happy to talk to you about your specific needs and help you architect the solution that will work for your environment. As a bonus, with our continuous built-in data protection and easy-to-manage data storage platform, Swarm Object Storage will leave you with the peace of mind and time to go soak in some of that summer fun!

Contact Caringo today.

Sarah Cook
Sarah Cook

About The Author

Sarah Cook is Caringo's Director of Marketing and brings deep expertise in Product Marketing and Technical/Marketing/Corporate Communications. Sarah has worked for some of the biggest names in technology including Dell and Cisco and holds a B.A. in English Composition with a minor in Music from the University of North Texas. She sings with and serves on the Board of Directors for Panoramic Voices, a 501(c)3 choral collaborative in Austin, TX.

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