Today, I’m at Streaming Media West and will be presenting Using Object Storage to Reduce Latency and Enable Content Distribution and Delivery at 10:55 a.m. PT in the Discovery Track (Grand Ballroom, Salon A). From a professional and personal perspective, this is one of my favorite topics. For content creators or media service providers, revenue and subscriptions are affected by how quickly and easily content is delivered to your audience. Both end-user experience and administrator ease of management is key.
Recent research shows that, thanks to smartphones, humans now have a shorter attention span than goldfish (under 8 seconds). So, latency becomes of paramount importance when trying to capture a viewer’s attention. A poor end-user experience causes lost viewers; while spending too much on infrastructure can quickly deplete capital. It’s a balance of how to store, access and monetize data—ensuring that when you store it, you can instantaneously retrieve it to satisfy the consumer.
If you take a look at some of the most successful content-driven companies, like Facebook and Netflix, and how they provide long-term storage and instant access, object storage is the common thread. Ironically “object storage” provides much more than just storage and can be thought of a cross between a web server, content delivery network, and asset management solution. For a deep dive on this topic, I recommend you view our latest webcast: Object Storage for Media & Entertainment + Content Delivery featuring Caringo Product Manager Ryan Meek.
We will be focusing on this topic in the coming month and as always are here to answer any questions you may have. If you are at Streaming Media West this week, come on by and visit us in booth 107. We’d love to talk about your content delivery, distribution and archiving needs.