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Today, I’ll be presenting at Streaming Media East, the premier trade show for the business & technology of online video. My presentation will focus on the different content distribution approaches we have enabled over the years and how we radically simplify complexity while reducing latency by up to 40%.

For sites that focus on content distribution, value is often measured by how quickly and easily digital assets are delivered to your audience. We all know that a poor end-user experience can lead to negative effects including potential loss of viewers, overspending on infrastructure, and misuse of resources.

For streaming video and image/audio hosting, what we have seen in multiple variations is the introduction of a secondary set of media access infrastructure to support rapidly scaling sites. This includes media web servers, a media access application, a relational database to store, and (sometimes) a distributed file system to store the content. This approach works for a while. But as scale continues to exceed the limits of each technology, additional infrastructure is added making protection and high availability virtually impossible. Add to that the cost of the hardware and staff needed to manage all of these moving parts and the increase in latency each one brings, and system architects often find themselves in a rut trying to scale each technology independently instead of improving the overall responsiveness of the application.

The ideal solution is consolidating media access, storage, organization and content distribution all on one scalable tier of infrastructure. And that’s exactly what Swarm does. This is why we are used as the backend for major media properties in EMEA like Infostrada, which streams online content for Fox Sports and Netflix, and also why we are used by major real estate sites, two of the world’s largest dating sites and various cultural media archives worldwide.

If you happen to be at Streaming Media East, stop by booth 114 for a demo on how we radically simplify video delivery. If you aren’t at Streaming Media East, then a good place to start is watching a recent webinar by Ryan Meek, one of our product managers, that covers radically simplifying content distribution.