Screen Shot 2015-09-14 at 5.46.53 PMLast Wednesday, September 9, we launched FileFly; on the same day, Apple announced the latest version of the Apple TV. The similarities in a consumer-connected device (Apple TV) and an enterprise-grade, intelligent data and storage tiering solution (Caringo FileFly) may not be apparent, but from a functional perspective—how they are used, and the value they bring—they are very similar. Let’s take a closer look.

Plugs conveniently into a device that most users have

Apple TV Caringo FileFly
The Apple TV plugs right into any TV with an HDMI connection and also plugs into your network at home, acting as a bridge between the static functionality of the existing hardware (the actual television) and the perpetual, dynamic functionality of applications and web services. Apple TV uses an existing piece of hardware present in just about everyone’s living room. Similarly, FileFly plugs into any NetApp Filer or Windows File Server—connecting to Swarm software-defined object storage. FileFly acts as a bridge between scale-up storage devices and the flexibility of cloud-like, web-scale storage. FileFly uses an existing file server present in many data centers. There is absolutely no change needed in applications or end-user behavior.


Sets a foundation for an ever-expanding list of new services

Apple TV Caringo FileFly
The Apple TV has always been a platform that Apple can use to offer new services. You have always been able to view photos, listen to music, rent/buy movies and watch popular television shows. Now Apple is once again disrupting the gaming industry by integrating with external controllers and providing an App store with games front and center. This will also undoubtedly lead to other value-added services. Similarly, FileFly consolidates all of a corporation’s data on Swarm—a highly reliable, searchable and securely accessible storage platform. Once on Swarm, any authorized connected device or application can access the data via any number of standards-based protocols (HTTP, Amazon S3 API, SMB, NFS and so on) or applications (Hadoop, any application that supports the S3API, etc.). There is no limit to the services that can be offered.


Dramatically reduces complexity and costs

Apple TV Caringo FileFly
The Apple TV significantly reduces the number of devices a consumer needs to play music, view photos, view videos, and now play games and use other applications. Power users may still want specific devices for each, but Apple has significantly reduced the number of devices needed for the casual user. All while maintaining the consumer’s existing television set.   Similarly, FileFly and Swarm significantly collapse the IT stack. Reducing the amount of primary storage needed, streamlining backup and recovery (because most of the data is moved from a file server to Swarm) and enabling direct access to data securely over HTTP (no load balancer or web servers needed). All of this is achieved while still preserving and extending the life of an organization’s NetApp and/or Windows file server.

So what does this all boil down to? Both the Apple TV and FileFly for Swarm reduce risk for their respective users with minimal change to behavior, all while providing a platform for a plethora of value-added services. Interested in learning more about FileFly for Swarm? We are hosting a webinar on September 16 at 9 a.m. Pacific. 

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