One of the things that surprised me most about the NAB (National Association of Broadcasters) Show when I first started attending is the number of organizations I wouldn’t classify as Media & Entertainment (M&E) stopping by our booth to learn about object storage (Federal, Medical, Defense, Manufacturers, etc.). After more reflection, it dawned on me—my view of the M&E industry was somewhat one-dimensional. Where else do organizations learn about media workflows? This led me to the conclusion that all organizations who deal in the digital world are now media-driven organizations. And if you are not media-driven, you should be.
I define “media-driven” as an organization that utilizes digital audio, images or video in some way to conduct their business either internally or externally. Viewed through this lens, just about every modern organization falls into this categorization. This is the primary reason I propose that those in your organization in charge of storage infrastructure make it a point to keep up to date on M&E trends. And, it is easier than you think. Here are a few recommendations for keeping up with M&E storage trends and news.
Every year, Tom Coughlin from Coughlin Associates generates a report on M&E storage trends and growth (along with hosting a number of regional M&E storage events). He just released his latest report for purchase yesterday. He also wrote up a nice summary on Forbes titled “Media and Entertainment Drivers” and Storage Newsletter published a nice summary. I like how Tom clearly points to trends happening today, such as the continued proliferation of 4K and digitization of analog formats, in addition to trends that may impact your org in 5 to 10 years (e.g., high-end video capture in stereoscopic digital or VR). For instance, Tom states, “By the next decade total video captured for a high-end digital production could be hundreds of petabytes, approaching 1EB.” While you most likely aren’t working on high-end video production today or looking at the need for an exabyte (EB) of storage, I encourage you to take a look at the storage requirements Couglin mentions in his report. After all, decisions you make today may need to support this type of scale in the not-so-distant future.
An excellent source of M&E news is the Media & Entertainment Services Alliance (MESA) Newsletter. To have it delivered directly to your inbox, subscribe here. MESA does a great job of curating M&E general news along with news from their members. (Disclaimer: Caringo is a MESA member. However, even if we weren’t, I would still subscribe.)
And, of course, I would be remiss if I didn’t mention a few upcoming events where you can learn about some specific Caringo M&E workflows including our upcoming webinar with Pixit Media: High Performance + High Capacity Storage for Every Stage of the Media Workflow.
You can visit Caringo at IBC in Amsterdam Sept 14﹣18 and the NAB New York City Show Oct 17﹣18. Contact us today if you need a free pass to the expo or if you have questions about how object storage can help you in your media-driven organization.
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