IBC 2018As I was flying back from Amsterdam after the IBC Show, I had a chance to reflect on what a great event it was. Having been at all types of trade shows every year with Caringo, I believe we have reached the tipping point where Object Storage is now a “go-to” solution for Media and Entertainment (M&E) organizations. Just a couple of years ago, many of the conversations we were having were educational—focused on what Object Storage is and how it is different than traditional storage like SAN or NAS. It was being adopted by only organizations with very large data sets and the budgets to invest in “new” technology. Fast forward to IBC 2018 and it’s easy to see the shift.

In one of my first meetings with a potential customer, the discussion was focused on how Caringo Swarm is different from other Object Storage solutions. This attendee has a quickly expanding environment and needed to understand the operation benefits of one solution versus another. The discussion went into many areas that in past years we never touched on, from what S3 tools our customers are using to expand capabilities to how does Swarm’s architecture allows for faster recovery from failed hardware. As the days went on, the conversations continued with customers discussing Object Storage as a tier of storage they need as they march into petabyte scale.   

I was able to slip away from our busy booth to explore some of the amazing solutions on the floor and spend time with some of our partners. They expressed similar impressions that there was a distinct evolution in the discussions they were having with show attendees. Many of the vendors were fielding questions on how to integrate their technology with software-defined object storage such as Caringo Swarm. Whether its FileCatalyst and their UDP file transfer solutions or Studio Network Solutions (SNS) primary storage, customers are looking to include object storage as part of their workflow. (Check out our When to Choose Object Storage over NAS for Digital Video Workflows webinar for more on this topic.)

Now that I’m back stateside, I’m getting ready for NAB NYC October 17–18, 2018, where we will be exhibiting in booth N1117. If you plan to attend NAB NYC and still need a pass, contact us and we will provide you with a code so you can get a free expo pass (offer valid until October 16). If you can’t make it to NAB NYC and have questions about how Caringo Swarm can help your organization, feel free to contact me directly and I will be glad to help. And, I’d love to hear your thoughts on how your views about object storage have changed over the past few years.