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Merging Past & Present: NAB Show, M&E and Object Storage

Without the technology to keep yesterday's and today’s unrelenting explosion of digital video accessible, we would quickly lose a wealth of information and history. Object storage can be key in building a continuously protected active archive for digital assets.


While NAB stands for National Association of Broadcasters, the attendees in Las Vegas at the 95th NAB Show earlier this month represented a far broader audience than traditional broadcasters. From houses of worship, education, government, defense contractors, and the more obvious creators of television, movies, documentaries, music videos and news agencies, attendees came by to discuss use cases that involve rapidly scaling media libraries that need to remain instantly accessible.

Seeing “The Miracle Season” movie this week and a story on the “Bobby Kennedy for President” Documentary Series that will be airing on Netflix this coming weekend, remind me of just how often actual footage and artistic recreations are blended to tell stories and create art. Without the technology to keep yesterday’s and today’s unrelenting explosion of digital video accessible, we would quickly lose a wealth of information and history. “Moving pictures” date back to the 1890s, and the challenge for archivists and organizations around the world is how to safely archive those “moving pictures” so they can protect that history and keep it accessible.

From government and law enforcement agencies to local news stations and major television and motion pictures, we hear the same pain points of how difficult it is not just to store this type of data, but how trying it can be to find what you need years later. This is just the problem that Caringo set out to solve in 2005, as we pioneered the concept of Content Addressable Storage (CAS). Throughout the past 13 years, many organizations have turned to the experts at Caringo to provide the technology that enables them to meet their specific requirements, as our VP of Product Tony Barbagallo expounded upon last summer in the blog How Object Storage Meets Vertical Market Requirements.

Tony discussed in depth why object storage is a smart alternative to traditional storage systems (such as file-based storage systems, SAN and NAS) as well as the requirements that lead organizations to consider object storage solutions. Most importantly, he explained how Swarm Object Storage rises to meet those challenges. As our list of customers has grown, we’ve not only field-hardened our solution, we’ve expanded our product line and amassed a wealth of best practices that we use to help our customers implement the right solution to protect their data and support their business objectives. In fact, we actually help our customers turn storage into a competitive advantage. To learn more, read this article recently published in the MESA Winter Journal.

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Sarah Cook
Sarah Cook

About The Author

Sarah Cook is Caringo's Director of Marketing and brings deep expertise in Product Marketing and Technical/Marketing/Corporate Communications. Sarah has worked for some of the biggest names in technology including Dell and Cisco and holds a B.A. in English Composition with a minor in Music from the University of North Texas. She sings with and serves on the Board of Directors for Panoramic Voices, a 501(c)3 choral collaborative in Austin, TX.

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