How to Protect & Monetize Data in a Socially Distanced World

In this era of social distancing and remote working, businesses are looking for new ways to monetize existing data. Can object storage help?

Remote worker pondering how to protect data
How do you protect and monetize data in the era of social distancing?

Each of us globally has been impacted on a personal and/or professional level by the Covid-19 pandemic. And, while we are socially distancing ourselves and more people than ever are working remotely, companies still need to find a way to create revenue. In conversations I have had with many clients, they are looking to monetize existing data as a new revenue stream. But just as often, the challenge they are facing is how to keep operational costs down. By leveraging modern data protection like Elastic Content Protection or Cloud Disaster Recovery (DR), customers are able to protect data more efficiently and at a lower cost than traditional data durability schemes like RAID (Redundant Array of Independent Disks) or replication. And in many cases, the data with the most potential for monetization is unstructured data, that is, digital video, sound and image files.

How Can I Monetize My Existing Data?

The key to monetizing your existing data lies in taking control of your archived content, and making sure you can easily retrieve and deliver digital assets. New production of digital assets has come to a standstill for many organizations. And while most, if not all, companies backup or archive data in some way, many of those companies don’t have quick and easy access to their data. It may be on old tapes or devices requiring aging technology for playback, or on tapes needing to be digitized to new LTO technology. Perhaps restoring the data itself is an issue. In all of these scenarios, data is not available in a timely manner. Maybe it’s been moved into a public cloud, but with a long SLA for retrieval to help keep costs down. Even if those files are online, retrieval can be quite costly when considering ingress/egress charges from public cloud services.

How Can You Streamline Storage Backup and Content Delivery?

You can streamline your backup as well as your content delivery with object storage. In fact, archiving and delivering content are our top use cases. With Swarm object storage, data or content is quickly available via metadata search. And, with Caringo’s patented Darkive technology, a policy can be set to spin down/spin up drives. This can keep costs down while not leaving drives completely idle. When metadata is searched, the drive containing the data will spin right back up in seconds.

What about Traditional Data Protection?

In a traditional data protection solution that is reliant on RAID, a drive failure results in a need to replace that failed drive…as quickly as possible. While data can be remotely accessed, drive failures in a traditional RAID scenario require onsite replacement in the event of a drive failure. Let’s face it, all drives die—it’s just a matter of when. This can be a drive lying on the shelf, or it may be that someone from your hardware vendor’s company comes in to make replacements. And, in the reality of 2020, the process of just changing out a drive presents a whole new level of complications.

RAID provides a maximum of two parity drives per RAID group in a common RAID 6 scenario. Two parity drives also usually includes two hot spares for data protection. If one parity drive fails, the other parity drive takes the load of the work and is the next most likely drive to fail. If both drives die, there goes both hot spares. Now we have a data protection issue, and possibly a performance issue depending on the configuration.

Does Object Storage Provide a Modern Data Protection?

Object storage utilizes replicas (copies) or erasure coding for data protection, which can certainly be thought of as a more modern data protection strategy. Think of erasure coding like software RAID for a specific object. You can have data segments on multiple drives and parity segments on multiple drives. The cluster can be configured to meet any requirements for uptime.

While replicas are fairly self explanatory, erasure coding is uniquely beneficial in the age we now live in. With erasure coding, data is quickly copied to available space on any drive(s) in the object store. There could be hundreds or thousands of drives in the object store, with available capacity, depending on how large the object store is.

Caringo Swarm object storage technology also analyzes the health of the drive(s) to see if there’s any issue to ensure data is copied and protected. This process can detect potential issues before a drive fails. We have some customers who actually replace failed drives just once a month. They do this as it isn’t a “red light” issue requiring immediate response. This is quite efficient when everyone is working remotely.

Disaster Recovery with On-Prem or Private S3-Compatible Cloud

An S3-compliant object store can be deployed on prem or in a private cloud to provide for disaster recovery (DR). An on-prem object store can also be backed up to the public cloud for a hybrid solution. Whether it’s audio, video, or image-based, this content is protected, available, and accessible for its target audience. With massive scalability starting on day one and storage that never needs a forklift upgrade, object storage can easily grow as your business does!

On-Premises & Cloud Storage -- Friends or Foes? Brews & Bytes webcast

On-Premises and Cloud Storage — Friends or Foes?

Join our March 26 Brews & Bytes live webcast to learn more about on-premises and cloud storage. David Boland, Wasabi Director of Product Marketing, and Eric Dey, Caringo Director of Product, join host Adrian J Herrera, VP Marketing at Caringo, to discuss this topic and answer question such as:

  • Should you be moving all of your data to the cloud?
  • Should you keep your data on-prem?
  • Is there a middle ground, and is hybrid cloud storage practical?

With perspectives as leaders in companies that specialize in cloud storage and on-premise storage and also as technology industry professionals with multiple decades of experience, this is sure to be a lively conversation. You don’t want to miss this one!

Register now to watch live or on demand.


David Fabrizio
David Fabrizio

About The Author

David Fabrizio joined Caringo in 2016 as the Western US Regional Manager and is currently our Business Development Manager. With 19 years in data storage and backup sales. David enjoys helping customers solve their storage challenges and meet their business goals. David loves spending time with family, listening to music and traveling.


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