I am sure everyone has heard the phrase “tools of the trade.” It refers to the tools needed to do a certain job. For those who work with video workflows, the tools of the trade are quickly evolving. This evolution is being driven by increasing file sizes (4k and 8K) and on-demand use cases (OTT, VOD, etc…). Both the rate of content creation and the rate of content delivery, distribution and reuse is increasing.
After talking to hundreds of professionals in creation and infrastructure at various events, it seems like most understand what needs to be done to increase the rate of content creation. They are adapting to these demands with faster storage and enhancements in existing editing platforms. However, many organizations are struggling with content delivery, distribution and reuse. Often, they are trying to enable new workflows with existing applications and storage infrastructure. This approach is often ineffective and frustrating as the tools of their trade are changing.
Unfortunately, when introducing new workflows and rising to meet the challenges of increasing file sizes and on-demand use cases, one size does not fit all. Your specific project requirements, in-house skill sets and budget will dictate what path is best for you. A complete solution will most likely mean combining multiple applications, multiple tiers of storage and working with multiple service providers. This doesn’t necessarily mean that management of the final solution will be complex. However, in today’s on-demand world you can no longer expect to take the “one-throat-to-choke” approach and still stay ahead of your competition. You need to give yourself the ability to combine best-of-breed solutions.
One of the best ways to do this is through a trusted advisor…often a value-added distributor, solutions provider or reseller. For video production workflows, one of the most experienced organizations we have partnered with is JB&A Distribution. As experts in video and content lifecycle solutions—combining best-of-breed infrastructure and regional reseller integration and support services—they are constantly keeping tabs on how tools of the video workflow trade are evolving.
Nicholas Smith, JB&A Director of Media Technology, will be joining me as the main presenter on our upcoming webinar, 5 Tiers of Storage for New Video Production Workflows. Nick and I will take a deep dive on the evolving requirements for video workflow storage, covering everything from super-fast NVMe for real-time 8K editing to on-prem cloud storage, cold archives and everything in between.
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