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Democratizing the Broadcast Experience

Anyone with a computer, phone and internet connection can now create, edit and broadcast content to millions of subscribers, democratizing broadcasting

Streaming media screens
Streaming media screens

The first American television show broadcasted was the Queen’s Messenger aired on Sept 11, 1928. It was a 40-minute-long silent feature; however, a radio placed under the TV was synched to the images to provide audio. WGY Television, General Electric’s experimental station, managed the broadcast and the technical staff outnumbered the cast. Even though the technology was cutting edge, the general reception was lukewarm compared to popular radio programs.

When did Televisions Become Commonplace in Homes?

It wasn’t until broadcast standards were championed by RCA in the late 1940’s and an improved version of black and white televisions came out in the 1950’s that televisions became commonplace in homes. My point here is that the well-known saying that “content is king” is only true if the technology is there to enable delivery, consumption and, now, content creation.

Laying the Foundation for Efficient Content Delivery

Fast forward 92 years since the first broadcast and technology-driven organizations are once again laying the foundation for more efficient content delivery. However, many are also focusing on enabling content creation AND content consumption. Platforms like TikTok, Vine, twitch and others are taking the world by storm and democratizing the broadcast experience—creating platforms that enable anyone with a computer, phone and internet connection to create, edit and broadcast to millions of subscribers. Within one year of launch, TikTok was already achieving 1 Million views per day, and in 2019 they achieved 1 Billion views per day. Compare this to broadcast TV where the most popular broadcast was Super Bowl XLIX, Feb 1 2015 with 114.4M views and you start to see the power of leveraging a global platform of content creators and content consumers.

Timing is Everything: Efficient Delivery of Content from Creators to Consumers

Every M&E driven organization now needs to enable the efficient delivery of content from creators to consumers. There are a lot of less popular and failed TikTok like attempts out there. But, what everyone in M&E can learn from their meteoric rise is that the shift to online viewing and streaming services started by YouTube and Netflix years ago has been given a little shot of nitrous oxide by TikTok and others. I know this is easier said than done, but it is no longer a viable model to just focus on what’s popular. Your entire library of content must remain accessible, reusable and viewable on any device over various bandwidth speeds.

What About the Storage Needed for Content Creation and Consumption?

You have a lot of options to help you store, protect, deliver and manage your content, and you can learn more about them in the What are the 5 Tiers of Storage for New Video Production Workflows webinar. You may also enjoy listening to our recent Brews & Bytes webcast on Video Production & Broadcasting in Social-Distancing Era: What’s Here to Stay?.

If you are looking for more detailed information about object storage, check out our Tech Tuesday webinar How Object Storage Makes it Easier to Access Your Data from Anywhere or contact us for a demo.

Adrian Herrera
Adrian Herrera

About The Author

Adrian "AJ" Herrera has over 20 years of experience bringing innovative storage, cloud and media software and services to market. With an MBA from San Diego State University and a BS in Information Systems from Chapman University, AJ serves as Caringo's VP of Marketing.

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