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Black Friday & Shopping in Our Connected World

Black Friday, Cyber Monday...the post-Thanksgiving shopping frenzy begins. How will your org stay competitive in today's connected world?

Shopping in Our Connected Worlds

Our consumer frenzy climaxes on the day after Thanksgiving, generally referred to as “Black Friday” Although this tradition originated in the US, it is not just an American tradition. It has been adopted by 20+ countries. There are a number of resources that attempt to explain just how Black Friday came into being.

The Origin of the Term Black Friday

According to many sources, the term Black Friday was first used for the gold panic of September 24, 1869. However, in the 1950’s, the usage morphed to describe the biggest shopping and traffic day of the year. First used in Philadelphia, the term spread over the next couple of decades until it became commonplace throughout the US, and eventually crept into the vocabulary and traditions of other countries.

As in almost every aspect of life, technology has risen as a force in the retail industry. For those who abhor the crowds of Black Friday, there is now “Cyber Monday” where you can snag great deals online using any device that connects you to the Internet.

Technology Trends in Retail

Earlier this week, Forbe’s published an article by Bernard Marr about the top 10 technology trends in retail. From extended reality and predictive analytics to robots and facial recognition, businesses have learned how to tap into our weaknesses, wants and needs.

Tracking of Shopping Habits

Ever feel like somebody is watching you? I do. My passion for luggage and boots must be well documented by a number of vendors, as I get reminders to go shop for them just about every day. Of course, it is no surprise to those who shop online that data about our buying habits and interests is being stored and used to push enticing ads into our Social Media and search engine streams.

If you question how much data is being collected about each of us, check out Frontline: In the Age of AI. This episode is described as an investigation into the “promise and perils of artificial intelligence, from fears about work and privacy to rivalry between the U.S. and China.”

Data Storage for 2020 & Beyond

With the escalating accumulation of data by retailers, social media platforms, private businesses and governmental organizations, how can data storage keep up? How long does this data need to be retained, and how can you best manage and store data without breaking the bank or having a long and tedious retrieval process?

Caringo was founded to help you solve these questions, regardless of how much data you have, how long you need to keep it and what applications need to access it. In 2006, we launched Caringo’s flagship product, Swarm (originally named CAStor). Swarm decouples data from applications and hardware, providing a foundation for continued data access and analysis. Now in its eleventh version, this field-hardened platform has delivered on the original promise to change the economics of storage, and also provides built-in data protection and numerous compliance features (WORM, Legal Hold and Integrity Seals).

If your data storage needs updating, contact us. Our object storage experts are happy to discuss your specific use case and help you determine if Swarm Object Storage is right for your data storage needs.

Sarah Cook
Sarah Cook

About The Author

Sarah Cook is Caringo's Director of Marketing and brings deep expertise in Product Marketing and Technical/Marketing/Corporate Communications. Sarah has worked for some of the biggest names in technology including Dell and Cisco and holds a B.A. in English Composition with a minor in Music from the University of North Texas. She sings with and serves on the Board of Directors for Panoramic Voices, a 501(c)3 choral collaborative in Austin, TX.

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